Privacy Policy

Last updated: November 27th 2020

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify, as well as Google, Facebook and Klaviyo.

Order information

    • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and debit card numbers), email address, and phone number.
    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify, as well as Google, Facebook and Klaviyo.

Customer support information

  • Examples of Personal Information collected: can include up to all the information listed above in 'Device information' and 'Order Information'.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with Klaviyo.


Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site.

     You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  • We have activated Google Analytics Advertising Features, which allows us to enable features in Analytics that aren't available through standard implementations. Advertising features include:
             • Remarketing with Google Analytics

                       • Google Display Network Impression Reporting

                         • Google Analytics Demographics and Interest Reporting

                           • Integrated services that require Google Analytics to collect data for                           advertising purposes, including the collection of data via advertising                       cookies and identifiers

          By enabling the Advertising Features, we enabled Google Analytics to collect data about you via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. We may share this information with our advertising partners. You can opt out of these Google Analytics Advertising Features here:

          • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We use Advanced Matching, which shares personal information about you, including name, location, email, and phone number. This pixel also shares your browsing behavior on this Site. Browser-based ad blockers can prevent the pixel from collecting data. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). 

            For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

            You can opt out of targeted advertising by:

            Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

            Using Personal Information

            We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

            Lawful basis

            Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:


            • Your consent;
            • The performance of the contract between you and the Site;
            • Compliance with our legal obligations;
            • To protect your vital interests;
            • To perform a task carried out in the public interest;
            • For our legitimate interests, which do not override your fundamental rights and freedoms.


            When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

            Automatic decision-making

            If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

            We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

            Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

            Services that include elements of automated decision-making include:

            • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
            • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

              Your rights


              If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the information in the 'Contact' section below.

              Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:


              A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

              We use the following cookies to optimize your experience on our Site and to provide our services.

              Cookies Necessary for the Functioning of the Store

              Name Function
              _ab Used in connection with access to admin.
              _secure_session_id Used in connection with navigation through a storefront.
              cart Used in connection with shopping cart.
              cart_sig Used in connection with checkout.
              cart_ts Used in connection with checkout.
              checkout_token Used in connection with checkout.
              secret Used in connection with checkout.
              secure_customer_sig Used in connection with customer login.
              storefront_digest Used in connection with customer login.
              _shopify_u Used to facilitate updating customer account information.

              Reporting and Analytics

              Name Function
              _tracking_consent Tracking preferences.
              _landing_page Track landing pages
              _orig_referrer Track landing pages
              _s Shopify analytics.
              _shopify_fs Shopify analytics.
              _shopify_s Shopify analytics.
              _shopify_sa_p Shopify analytics relating to marketing & referrals.
              _shopify_sa_t Shopify analytics relating to marketing & referrals.
              _shopify_y Shopify analytics.
              _y Shopify analytics.


              We may also use 3rd party cookies and/or tracking technologies including, but not limited to Facebook Ads, Google Adwords, Google Analytics, TikTok Ads, Klaviyo and other similar programs.

              The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

              You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

              Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

              Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Contact” section below.

              Do Not Track

              Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


              We may update this Privacy Policy from time to time and without prior notice in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. You can check when our policy was last updated at the very top of this page. By accessing or using this website, you agree to this privacy policy. We may post a notice on our Site and/or send out an email to our email subscribers if we deem the change important enough. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.



              For more information about our privacy practices, if you have questions, if you would like your data turned over to you and/or deleted, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

              PRYME ActiveWear, 8102 W Hausman Rd, Apt#4102A, San Antonio TX 78249, United States

              If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: Texas Office of the Attorney General [] (Please be aware that the Texas Office of the Attorney General may or may not be able to assist with your complaint as our local area does not have a single data protection authority, so we use the term 'supervisory authority' very loosely.)